Campaign logo
Original stamp design
Branded apron design
Actual stamp design
Reward card design
EnergyAustralia required an internal campaign to help their contact centre staff understand and recall the benefits of a new product going to market.
The product had two unique selling points. You can fix it to a set price (saving money when prices go up and yours doesn’t) and you can save (when prices go down your price goes down too).
The campaign I created, Fix ’n’ Save is like a coin. The coin represents the product which is two sided. This is a lucky coin because no matter which way you look at it (or which way the coin falls), the customer always wins. The campaign artwork is a stamped look. This emphasises the ‘fixing’ part of the promise. It is also the figure of a coin, a representation of saving and an easy item to collect and message.
We launched the product with a coffee reward system and competition including Yammer posts, post cards and a screen presentation.
Produced in conjunction with Bunch Group and the wonderful design team there.
Melbourne creative direction, internal communications campaign, experiential creative, event creative, campaign creative.