Events require an incredible number of creative and design skills. Beginning with an overarching theme we often need to create a name, custom branding, a journey from pre-event through to post-event, custom activities, experiences, videos, staging, screen content, scripts, animations, signage, and all the digital and print collateral.
There are problems to solve such as:
- behaviours to influence
- messages to impart
- a large number of different people to cater for
- venues to enhance
- budgets to stick to
- tight deadlines to meet
All of this begins with a creative strategy and direction.
Take the below as an example. A simple summer celebration transformed into a festival of fun and colour. From the naming, the style, the design, the music, the food. Every touch points considered.
